The moment we’ve all NOT been waiting for is soon approaching: The U.S. release of the new Blackberry smartphone in March. Blackberry (formerly known as Research in Motion) knows most consumers couldn’t care less about the Z10, having left Blackberry years ago for iPhones and Android devices. Perhaps this is why Blackberry has opted to […]
Author: Rachanee Srisavasdi
How does a company know what consumers want? In the case of Nexflix, executives simply look at the selection of videos that consumers choose to watch. Last year, NPR produced a segment on the importance of algorithms as a critical aspect of Netflix’s consumer research. The company uses algorithms to analyze consumer choices, and armed […]
Individuals who try to eat healthy have the best of intentions, but sometimes don’t know how to make the best choices. That’s when marketing for “healthy” food products enter the picture. Food companies have learned to capitalize on consumers’ desire for fitness by marketing their products accordingly, using language such as “organic” or “heart healthy.” […]