To what extent do marketers persuade and influence consumers in their consumption by appealing to (subconscious) senses and is considered manipulative. It is well known that people use, and are influenced by their senses all of the time, whether conscious or subconscious. In order to influence consumers in their decision making process marketers are using […]
Author: Bobby Hanger
Marketing analysts have been using consumer’s characteristics and behaviors to play a considerable role in strategy formation of sales. In the 1960’s, Black Friday gave birth to modern day sales tactics. Retailers claimed it was the point of the year that they turned a profit or were “in the black” and it essentially took them […]