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Global Marketing

What’s in a Plug?

When it comes to product differentiation, it’s easy to assume that more product features will result in a more desirable product.  With technology developing at such a rapid pace, a common mistake is to put so much emphasis on creating new capabilities in an effort to “one up” competition.  Design, however, is taking on an […]

Categories
Global Marketing

Considering Brand Equity When Investing

Building a premium brand in the minds of consumers goes far beyond creating a nice logo and slogan.  It requieres an ability to consistently deliver on the promises made to consumers.  Additionally, there must be clear communication of core values and internal mantra’s that guide decision making company wide.  Further still, a trainable and duplicatable […]