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Global Marketing

Branding and the Hope of a New Pope

 After a mere day and a half of an historic Papal Conclave, the Roman Catholic Cardinals reached a 2/3 majority and sent up the white smoke to inform the world of their selection of the 266th Pope, an Argentine (formally) named Jose Mario Bergoglio. Since our Marketing Management course took over my life, I’ve literally […]

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Global Marketing

Just In Time For St. Patty’s Day!

Ever hear of LTO’s? Probably not. Neither had I until I read an interesting article on Yahoo Finance today. LTO’s are Limited Time Offers and can be an effective part of a restaurant chains marketing strategy. Take, for example, McDonald’s Shamrock Shake (picture above) which not only looks appetizing but puts you in the St. Patricks day holiday […]

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Global Marketing

Big Box vs. Mom-and-Pop

Our class Saturday really got me considering where I land in the debate over Big Business vs. Mom-and-Pop establishments. As luck would have it, there are many blog posts and articles about this very topic so I will do my best to form at least one original thought here.  One blog in particular hypothesized an […]

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Global Marketing

Does Dell’s Latest Marketing Campaign Make Sense?

Computer giant Dell has launched a new campaign focusing on the theme of ‘personal achievement,’ highlighting the link between Dell technologies and inspiration, creativity and productivity.  Aimed at both business and consumer audiences, the campaign will run on TV, as well as online and in print. Stephen Gater, Marketing Director, Consumer, Small and Medium Enterprises, […]

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Global Marketing

Customer Satisfaction as Key Ingredient for Success

As consumers today, we are regularly bombarded with surveys, recorded calls to ensure quality, and platforms such as Yelp to voice our pleasure or dismay as the case may be. As businesses providing products and/or services our focus has been increasingly directed away from purely transactional tenets toward relationships. The “Customer Experience” or “CX” is […]