Ever hear of LTO’s? Probably not. Neither had I until I read an interesting article on Yahoo Finance today. LTO’s are Limited Time Offers and can be an effective part of a restaurant chains marketing strategy. Take, for example, McDonald’s Shamrock Shake (picture above) which not only looks appetizing but puts you in the St. Patricks day holiday […]
Author: Josh Hobgood
Computer giant Dell has launched a new campaign focusing on the theme of ‘personal achievement,’ highlighting the link between Dell technologies and inspiration, creativity and productivity. Aimed at both business and consumer audiences, the campaign will run on TV, as well as online and in print. Stephen Gater, Marketing Director, Consumer, Small and Medium Enterprises, […]