After a mere day and a half of an historic Papal Conclave, the Roman Catholic Cardinals reached a 2/3 majority and sent up the white smoke to inform the world of their selection of the 266th Pope, an Argentine (formally) named Jose Mario Bergoglio. Since our Marketing Management course took over my life, I’ve literally […]
Author: Stacey Moynahan
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Big Box vs. Mom-and-Pop
Our class Saturday really got me considering where I land in the debate over Big Business vs. Mom-and-Pop establishments. As luck would have it, there are many blog posts and articles about this very topic so I will do my best to form at least one original thought here. One blog in particular hypothesized an […]
As consumers today, we are regularly bombarded with surveys, recorded calls to ensure quality, and platforms such as Yelp to voice our pleasure or dismay as the case may be. As businesses providing products and/or services our focus has been increasingly directed away from purely transactional tenets toward relationships. The “Customer Experience” or “CX” is […]