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Global Marketing

Drawing me in — what grabs my attention (and my share of wallet)?

OK.  So I started off the “D” installment in our CIM series stumped.  I was thinking broadly and perhaps too academically about “driving demand”.  Then it dawned on me to ask me what drove my demand of products, goods, services and chocolate.  Oops, sorry.  Craving crept in.  So, self, I asked — what draws you […]

Categories
Global Marketing

Brand Ambassadorship – Who are you wearing?…

Where we shared window displays in “Acquisition”, our “B” for brand ambassadorship allows, if you will, a kind of mobility for “window displays”.  Or put in other terms, per Wikipedia, it’s a marketing form of employing or engaging someone to represent the products or services of a firm.  Take one of the ultimate forms of […]