The term “cryptocurrency” refers to the encryption technique which is used to generate the currency and to verify the payments. Cryptocurrency supports “smart” self-executing contracts and used for a wide variety of applications. It uses decentralized technology and also allows anonymous payments. It does not have any physical representation like euros or dollars, and it […]
In order to promote your company and better reach your potential clients, you need to understand who they are. Here are five things that you should learn about a modern B2B customer in order to improve your marketing. Prefer to do their own research: Almost 90% of all B2B costumers prefer to do their own […]
Social media marketing has become a key section of the marketing industry. One type of popular social media marketing is video marketing. According to Google, 70% of B2B customers watch videos before they move forward with a purchase. B2B customers are different from B2C costumers. B2B customers don’t make personal decisions and buy on impulse, […]
What is an International Marketing Channel? An international marketing channel is the channel used in order for a firm to get the message of their product or services to foreign consumers. Because marketing is an interdependent process, this may extend the length of the marketing channel as there may be more intermediaries necessary to accomplish […]
With the rapidly growing globalization, the distinction between marketing within an organization’s home country and marketing within external markets is disappearing very quickly. Keeping this in mind, organizations are modifying their marketing strategies to meet the challenges of the global marketplace while trying to sustain their competitiveness within home markets. The four Ps of marketing—product, price, […]
As globalization continues, several industries in particular have benefited more than others. Some of these industries include technology, financial services, consumer products, and construction just to name a few. The technology industry in particular has benefited more than most. It is expected to reach revenues of $398 Billion in 2019. Some of the top companies […]
Expanding your business globally can be an amazing opportunity for any business. However, successfully branding your business in a global scale can be fore challenging. We recently came across an article from Certona talking about the major struggles any company will face when transitioning into a global business model. The biggest issue to overcome is […]
Amazon is ranked as the world’s 2nd largest global retailer with sales around $233 billion US even though its market capitalization is the largest at $778 billion. Amazon has dominated e-commerce with 49% market share although in the United States, as of December 2018, e-commerce represents only 11% of all retail. One product that has […]