With the rapidly growing globalization, the distinction between marketing within an organization’s home country and marketing within external markets is disappearing very quickly. Keeping this in mind, organizations are modifying their marketing strategies to meet the challenges of the global marketplace while trying to sustain their competitiveness within home markets. The four Ps of marketing—product, price, […]
Demographics as a Guide to Global Marketing Strategy: In any international marketing environment domestic or international, demographic factor plays an important role in determining target market and it also helps address consumer needs. Consumer behavior in demographics refer to statistical information about the characteristics of a population. Marketers typically combine several variables to create a […]
Information Technology (IT) has revolutionized the way organizations conduct business by enabling small and medium businesses to level the playing field with larger organizations. Small businesses use an array of technology based on everything from computer server stations to portable mobile devices to expand competitive advantages in the global economic marketplace and marketing environment. So, […]
Political Stability Business activity thrives and grows when a nation is politically stable. When it is politically unstable then multinational firms can still profitable Business activity tends to grow and thrive when a nation is politically stable. When a nation is politically unstable, multinational firms can still conduct business profitably but there will higher risks […]
What is culture? The impact of religious, family, educational and social systems on oneself and on people that is the way they live and the choices they make. Marketing exists in an environment that is shaped by culture. Domestic or International Marketing both needs culture to thrive. There are many organisations that intend to market […]