Hiring Global Branding Experts

Still confused about how to best utilize global branding strategies? Don’t freak out just yet. There are professionals out there who are willing to do it for you. Whether it is one particular expert, or a global branding agency, the important thing to consider here is hiring the right person/agency. Simply having experience in your […]

Global Branding in the Technology Industry

As globalization continues, several industries in particular have benefited more than others. Some of these industries include technology, financial services, consumer products, and construction just to name a few. The technology industry in particular has benefited more than most. It is expected to reach revenues of $398 Billion in 2019. Some of the top companies […]

Challenges of Global Marketing

Expanding your business globally can be an amazing opportunity for any business. However, successfully branding your business in a global scale can be fore challenging. We recently came across an article from Certona talking about the major struggles any company will face when transitioning into a global business model. The biggest issue to overcome is […]

Advantages of Global Branding

At this point, we are masters at understanding what global branding truly means; but do we know how to master global branding for our businesses? In order to gain a competitive advantage by differentiating yourself from your competitors, bolster your reputation and retain customers; it is vital to have a strong, clear brand identity. This […]

Mastering Global Branding

At this point, we are masters at understanding what global branding truly means; but do we know how to master global branding for our businesses? In order to gain a competitive advantage by differentiating yourself from your competitors, bolster your reputation and retain customers; it is vital to have a strong, clear brand identity. This […]

7 Characteristics of Branding

As marketers, we’re always interested in viewing branding from as many angles as possible. Each marketer has a unique perspective when it comes to the most important things to remember in order to develop a successful brand. Jason DeMers takes an interesting perspective and proposes “The Top 7 Characteristics of Successful Brands.” We’re going to […]

Coca Cola’s ‘One Brand’

What is coca cola’s ‘One Brand’ and why does it work? In 2016, Coca Cola launched their global strategy they dubbed as ‘One Brand’ which unites all of Coca Cola’s Coke product under one global strategy they called “Taste the Feeling.” Now it can be a confusing concept that one strategy would work across multiple […]

5 takeaways of Global Branding

What do Apple and Google have in common? Everyone knows each of these brands, and we mean EV-ER-Y-ONE! How did they do it? Well, we gathered 5 key takeaways of what makes a brand a Global Brand (Read Full Article Here): Be Useful, and Positive To gain a customer’s attention, a company must first and […]