Still confused about how to best utilize global branding strategies? Don’t freak out just yet. There are professionals out there who are willing to do it for you.
Whether it is one particular expert, or a global branding agency, the important thing to consider here is hiring the right person/agency. Simply having experience in your particular global branding field is not enough to be considered an expert. Owning offices all over the world doesn’t create a global branding expert. When searching for the best global branding expert(s), you need to think of it as a scarce and valuable job as a business professional. This means you need to conduct extensive research on that particular person or agency that consider themselves “experts,” and ensure that they have a diversified portfolio of numerous global branding projects in various industries.
The world is constantly changing at rapid speed. This is of particular importance when wanting to take your brand global in order to stay relevant in different markets. It is important to keep this in mind when searching for outside help.
Agencies such as Stealing Share, or personal experts like Rey Perez, are two outside examples of professional global branding experts. They both focus on the consumer market in which their companies are expanding into, and take the time and energy to conduct a method of how they believe it is best to introduce a brand into the new market.
In the end, do not feel discouraged if you believe you need outside help. We all need help every now and then, but it is important for you and your company that you absolutely have full faith in who you as help from; especially when it comes to a delicate subject such as global branding.