5 Ways to Reach Potential Customers for Your Business

B2B marketing is different from B2C marketing. B2B marketing is mostly about getting introductions and building a long-lasting relationship. According to John Boitnott, a digital media consultant, and investor, there are 5 methods a business can use to help reach its potential business partners. Be a thoughtful leader: When a company chooses a business partner […]

Amazon B2B Marketplace

The growth of B2B e-commerce projected to increase to $1.2 trillion by 2021, and currently, Amazon Business has focused on providing a convenient way supplying businesses with the items that may not have suppliers or predictable budget lines attached. The B2B market is responsive to the broad selection, robust product pages, and convenient online experience […]

AI in B2B

When it comes to Artificial Intelligence (AI) technologies, the applications go beyond voice-activated electronics and self-driven cars. AI can be widely used in the B2B market, and the technology has been improved greatly in recent years. While it is important to have a brand persona and a plan to answer consumer searches accordingly, the most […]

How Mercedes-Benz Vans got customers to see past the price tag

Mercedes-Benz is known for being capable of constantly delivering durable and luxurious vehicles to consumers and other businesses. The top quality provided by the company is often accompanied by high prices, and it has become a problem for the Mercedes-Benz vans. Mercedes-Benz vans are usually purchased by other companies that want to provide a luxurious […]