Facebook is well known as an application that enables people to connect to their friends and family with its wall where everyone can post their thoughts, views, and criticisms. The wall also has the news feed, displaying updates made by the user such as statuses, links, pictures, and other recent activities. Facebook has more than 2.38 billion monthly active users (MAU). And it has 1.56 billion people on average log onto Facebook daily (DAU). In Europe, more than 307 million people are on Facebook. With such great potential, the time has finally come for Facebook to look after and expand its business into B2B services. What are precisely the features that offered by Facebook for its B2B clients?
There are several features that available in Facebook for its B2B clients, such as:
1. Facebook Adds
Clients enable to create a campaign which has specific goals (advertising objectives) and create ads within the campaigns to help the clients meet the objectives. The clients should have a good understanding regarding to the business goals, the market target, the daily or lifetime budget and photos or videos to feature in the adds.
2. Facebook Pixel
It is an analytics tool that allows clients to measure the effectiveness of the advertising by understanding the actions people take on the client’s website. By placing pixel code on the header of the website. When a customer visits the website and acts, the Facebook Pixel will report the action. Therefore the clients know a customer action and will be able to reach the customer through Facebook ads. It has several benefits, such as it could help the clients to achieve the right customer, increase sales and measure the adds results
3. Offline Events
With Offline Events, clients enable to measure the real-world outcomes of Facebook ads. To help clients understand the effectiveness of the campaigns, it matches interactions from client’s physical stores with metrics from a potential customer who saw or clicked the client’s ads. It has several benefits, such as clients could track offline activity and see how much it can attribute to the ads, it measures the offline return on the ad spending and reach potential customer offline, and show ads based on the offline actions, it also enables clients to create lookalike audiences to deliver Facebook ads to offline customers.
4. Facebook Locations
With Facebook Locations, clients can connect and manage all client’s business locations on Facebook to local power pages and awareness of the ads. The clients enable to add new local pages, edit information for the sites and manage business locations. It will help the potential customer to find clients businesses faster, offer localized content, manage all sites at one place, aggregate check-ins on the main Page and manage Facebook ads
5. Facebook Marketplace
Facebook Marketplace enables clients to create an online store on Facebook. The clients could add photos of the goods to sell, add a description, choose a category and confirm the store location. Items tab enable the clients to organize and manage the listings and queries to and from buyers easily. The marketplace will supply the customer with the client’s information to guarantee the transparency and credibility of the store.
With the massive potential of the users and transactions, Facebook has a chance to enter the competition in online B2B services against Amazon, Alibaba, and eBay. Especially with its connection to other applications owned by Facebook such as Instagram and WhatsApp. With the good strategy, it is possible for Facebook to defeat the giants in B2B business in the future.