Multi-Channel vs Single Channel Marketing

There is an abundance of choices out there for consumers to gain access to different companies. That being said, it is important to maintain a presence in more than one channel to reach said audience. Companies need to be where their consumers are, and therefore, they should be investing in a multichannel marketing strategy, as […]

The Marketing Super Bundle That Will Teach You Everything You Need to Know About Digital Marketing

As we mentioned in our previous posts, digital marketing is a relatively new and progressive channel of marketing. One of the main sources of digital marketing that allows people to access millions of audience members is through email marketing in particular, and MailChimp is offering a way for users to become well versed in this […]

The Advanced World of Digital Marketing

With how quickly technology progresses, it is important for businesses to stay up-to-date with the latest trends in marketing. That trend being Digital Marketing. It can be defined as “Achieving marketing objectives through applying digital technologies and media.” (source) Its main focus is to use its online presence to maintain a relationship with its existing […]

First and foremost: What are marketing channels?

In order to start a conversation about global marketing channels, it is important to first establish what they actually are. Marketing channels refer to “the entire ecosystem required for getting products (tangible goods and intangible services) from the point of production to the point of consumption.” Distribution channels fall within this description, but they are […]