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The Importance of Transparency in Social Media Marketing

In today’s consumer culture, people often times have several choices at their fingertips, whether it be for clothing, fast food, cars, you name it. Because of this, it is becoming more important than ever for brands to focus on customer retention and customer loyalty. Transparency is an important way of doing this. In fact, a […]

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Influencer Marketing is the New Black

A new marketing channel is entering the category and creating a name for itself. Brands now have to work harder to get the interest and attention of consumers, and with the many different channels available, they must be smart about where they invest their money and efforts. Due to the rise of “storytelling platforms” such […]

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Global Expansion Case Study: Taco Bell

Taco Bell is arguably one of the most famously recognized brands not only in the United States, but on the international playing field as well. The company has worked establish itself as more than just a place for quick meals, but also for snacking and late-night stops, targeting a younger consumer base. Taco Bell has […]

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International Marketing Channels

What is an International Marketing Channel? An international marketing channel is the channel used in order for a firm to get the message of their product or services to foreign consumers. Because marketing is an interdependent process, this may extend the length of the marketing channel as there may be more intermediaries necessary to accomplish […]

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Multi-Channel vs Single Channel Marketing

There is an abundance of choices out there for consumers to gain access to different companies. That being said, it is important to maintain a presence in more than one channel to reach said audience. Companies need to be where their consumers are, and therefore, they should be investing in a multichannel marketing strategy, as […]

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Expected Trends in 2019

Social media marketing has become one of the most important marketing channels at this point in time. Its rising popularity is evident, despite the rapidly changing popularity of various platforms and strategies. Because of this, we have decided it is important to dive a bit deeper into how this type of marketing is changing with […]

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The Marketing Super Bundle That Will Teach You Everything You Need to Know About Digital Marketing

As we mentioned in our previous posts, digital marketing is a relatively new and progressive channel of marketing. One of the main sources of digital marketing that allows people to access millions of audience members is through email marketing in particular, and MailChimp is offering a way for users to become well versed in this […]

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Digital Marketing: Johnson & Johnson

Last week we talked about various aspects of digital marketing, and so this week we thought we’d continue to look into that, with a case example: Johnson & Johnson.  Johnson & Johnson is one of the most well-known brands in the world, evidenced by its spot as #100 among the 2018 Fortune 500. Their products, […]