No…seriously…have you been? Yes, you say? Where? What’d you watch? Why would you say its hipster status? I bet I can top wherever you’ve been, but we can get to that later.
The movie theater experience has evolved much over time wouldn’t you say? Remember when Drive-Thru theaters were a big hit? Now those spaces are used for swapmeets. Remember when there was no stadium seating? Yea, that sucked as a kid, there was a big dome-ish dark spot that covered half the screen thanks to the guy sitting in front of you. When was the last time you appreciated the clarity of a movie? You’ve probably forgotten the imperfections from an actual movie reel.
As time has gone by, theaters became bigger and better; they took on strategies to differentiate themselves from their competition. Regals vs AMC, do you really care which one you go to? I do, but would the majority of the moviegoer population care? Probably not. So then how does a Theater intentionally differentiate themselves from another? How about psychographic segmentation, specifically focusing on the “experiencers”. People want variety, they want to experience something different and sometimes be out of the norm. If you want to experience a different way of watching a movie, I've listed a few hip and cool places to try out.
Want to watch a silent movie? Check out Cinefamily at the Silent Movie Theatre on Fairfax.
When’s the last time you visited the beautiful LACMA? Set a date night, visit the museum, take your photos and walk on over to Bing Theatre to catch an Indie film screened on 35mm.
Missed experiencing a drive in movie theater? Did you know that Downtown LA has one? Set aside a Saturday evening to visit the Electric Dusk Drive-In and experience the nostalgia.
Trying to plan something out with your friends on a weekend night? Grab some blankets, snacks, and drinks and check out the schedule for Eat See Hear. They are a pop up movie theatre around the LA area accompanied by food trucks and good times.
So where do I feel is the most hipster place to watch a movie? At a cemetery…yes, with tombstones and all. Cinespia at the Hollywood Forever Cemetery is a place to go at least once to watch a film. It’s a bit weird, but it works.
The norm may be going to a Regals or AMC to watch the opening of a blockbuster film, but with so many young, enthusiastic variety-seeking individuals, entertainment doesn’t have to be so boxed in these days. Take a weekend and go experience the difference 🙂