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Global Marketing

Pirates! Not You Captain Jack

A more risky method of watching movies today is a word met with mixed (mostly negative) emotions from anyone who has seen a movie over the past 30 years: piracy. Film piracy has been around even longer than that, dating back to the early days of Hollywood in some fashion or another in vaudeville and […]

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Global Marketing

Ever been to a Hipster Theater?

No…seriously…have you been? Yes, you say? Where? What’d you watch? Why would you say its hipster status? I bet I can top wherever you’ve been, but we can get to that later. The movie theater experience has evolved much over time wouldn’t you say? Remember when Drive-Thru theaters were a big hit? Now those spaces […]

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Global Marketing

Adapting to Customer Wants: Keep Up Hollywood

A major competitor to movie theaters these days are the various home theater options viewers now possess. Just as there are many reasons to watch in the theater, there are many reasons to watch at home. This could be for comfort, cost savings, or a feigning interest in a mediocre movie release season. There are […]

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Global Marketing

Do you have a favorite movie theatre?

The movie going experience…Love it? Hate it? Don’t care for it? What’s your take? I for one enjoy the experience. But I can’t say that I do for every movie theatre that I go to. Let’s just say that I’m a bit selective with my theatre locations. Why am I selective you ask? Great question! […]

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Global Marketing

Where Will You See….?

With summer fast approaching, the big budget blockbuster season is upon us. Each year it starts earlier and earlier in hopes of lengthening the successful months for movie studios. Starting with the hyped trailers and teaser trailers played during Super Bowl ads, passionate moviegoers wait with great anticipation to see what the season has to […]