With summer fast approaching, the big budget blockbuster season is upon us. Each year it starts earlier and earlier in hopes of lengthening the successful months for movie studios. Starting with the hyped trailers and teaser trailers played during Super Bowl ads, passionate moviegoers wait with great anticipation to see what the season has to offer.
The big challenge studios are faced with is if the movie will have such popularity that it can make back enough to pay for all of the inflated production costs, including those $4 million Super Bowl spots. Considering that usually only half of the movies advertised during the big game end up being in the top ten grossing movies of the year at the box office, it seems as if there is a great amount of work cut out for the newborn movie before it is even released. This ultimately leads to where the audience will see the movie, if at all, and what price they will pay.
Movie trailers continue to push a traditional approach as to where the viewers should see these big movies year after year, but the reality is that there are multiple methods of watching that carry different amounts of profit, or loss, back to the source. Whether it is in the theater down the street on opening night, or catching it on a late night at home years later, the impact is made and recorded on each movie that is released. Getting the population to see a movie can be hard enough, but getting each individual to pay a premium on where and how it is seen can be even trickier to navigate.
As different media formats continue to evolve, the art behind the business struggles to maintain an identity as well, adding more pressure on the front runners for the season to stay on top. There is limited, to no ability to predict the small, underground indie pic that lights up audiences and chips away at the presumed heavyweight.
All of this, and more, can be quite the undertaking so early in the year, but yet again the expectations are set, and the positioning starts for the coveted spot of top grossing film at the box office. This is only the beginning of the story that will praise heroes and leave the fallen behind.