“There is a revolution happening, and within two years I think that Netflix will be built into all the televisions.” – Reed Hastings, Cofounder and CEO of Netflix Inc Netflix Inc. started as DVD-by-mail service in 1998 and now is the leading worldwide provider of film and television. In recent years, Netflix has expanded to […]
As a vehicle to differentiation and aspirational status, retail brands often pay a premium on sponsorships and endorsements of international athletes. Few do it on the scale of American Sportswear company, Nike. Nike has track record of renowned collection of global endorsers, including; Serena Williams, Derek Jeter, Michael Jordan, LeBron James, Cristiano Ronaldo and Neymar […]
Emerging markets have been a topic of discussion for quite some time now. E-commerce has enabled the idea of a global market for sellers and buyers a like. As retail in developed markets becomes saturated, furthermore, more favorable government regulations, these new frontiers prove to be lucrative opportunities for e-commerce growth. According to a report […]
For 2019, General Dynamics is making use of as many global marketing channels to maximize growth in today’s economy. Phebe Novakovic, CEO of GD, ranked among the twenty-five most powerful women in the world, ranked 7th among worldwide female CEOs, predicted a “14% growth in revenues over 2018” which would be a hefty $36.2 Billion […]
Demographics as a Guide to Global Marketing Strategy: In any international marketing environment domestic or international, demographic factor plays an important role in determining target market and it also helps address consumer needs. Consumer behavior in demographics refer to statistical information about the characteristics of a population. Marketers typically combine several variables to create a […]
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The 21 Years Old Social Media Billionaire
The youngest member of one of the most famous families on today’s show business, Kylie Jenner was recently featured in several headlines after appearing in the cover of Forbes magazine as “the youngest ever self-made billionaire” at 21 years of age. Regardless of actually being self-made or not, a discussion that surfaced after her appearance […]
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Omni-channel retailing
To begin, let us define Omni-channel retailing. Omni-channel retailing is: a fully-integrated approach to commerce that provides shoppers a unified experience across online and offline channels. In short, Omni-channel retailing is having multiple ‘touch-points’ with consumers. Retailers seek to reach consumers on a multitude of platforms as there added benefits for retailers to have an expanded relationship […]
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Online Retailers Shift To Brick-and-Mortar
Retail today is rapidly changing and evolving. Technology has transformed consumers’ preferences and behaviors, as well the tactics retailers use to effectively capture consumers. Communication of brand is key for retailers today in the pursuit of creating a loyal customer base. Many of the leading consumer brands today had their start online. This strategy has […]