Information Technology (IT) has revolutionized the way organizations conduct business by enabling small and medium businesses to level the playing field with larger organizations. Small businesses use an array of technology based on everything from computer server stations to portable mobile devices to expand competitive advantages in the global economic marketplace and marketing environment. So, […]
Political Stability Business activity thrives and grows when a nation is politically stable. When it is politically unstable then multinational firms can still profitable Business activity tends to grow and thrive when a nation is politically stable. When a nation is politically unstable, multinational firms can still conduct business profitably but there will higher risks […]
Regardless of your age, gender, or nationality, you are probably familiar with the Danish toy production company, Lego. Founded in 1932, this company not only sells their Lego-brand toys but also owns several amusement parks located in more than 8 countries around the world and have partnerships with big movie studios to produce The Lego […]
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B2B Marketing Tactics for Millenials
Millennials are the generation that was born between 1980 and 2000. The majority of this generation experienced the evolution of technology and social media platform. And when it comes to buying behavior, millennials are often relying on sites like Yelp, TripAdvisor, Amazon, and YouTube. As of 2017, the U.S. labor market consists of 35% millennials, […]
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From the Wall to B2B
Facebook is well known as an application that enables people to connect to their friends and family with its wall where everyone can post their thoughts, views, and criticisms. The wall also has the news feed, displaying updates made by the user such as statuses, links, pictures, and other recent activities. Facebook has more than […]
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Going International First?
Movies from Hollywood are usually released here in the US first, or at least at the same time in theaters. This is similar with a company starting first in their home country with a product or store before going to other countries. But occasionally the opposite happens. Avengers: Endgame opened in China before the US. […]
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Why Tesco failed in the U.S.
If you have ever been to the United Kingdom, you must be familiar with the staple retailer store, Tesco. It is the biggest retailer in the UK and has a strong presence in international markets. It has more than 6,500 stores worldwide including Ireland, Hungary and Thailand. However, one country where Tesco has managed to […]
B2B marketing is different from B2C marketing. B2B marketing is mostly about getting introductions and building a long-lasting relationship. According to John Boitnott, a digital media consultant, and investor, there are 5 methods a business can use to help reach its potential business partners. Be a thoughtful leader: When a company chooses a business partner […]