Avengers Endgame is set to hit theaters this weekend, and it is going to be huge. With a projected pull of over $800 million in its first weekend it will not only be the biggest for Marvel Studios but of any film, ever. It is projected to crush several records but the one we will […]
The growth of B2B e-commerce projected to increase to $1.2 trillion by 2021, and currently, Amazon Business has focused on providing a convenient way supplying businesses with the items that may not have suppliers or predictable budget lines attached. The B2B market is responsive to the broad selection, robust product pages, and convenient online experience […]
When it comes to Artificial Intelligence (AI) technologies, the applications go beyond voice-activated electronics and self-driven cars. AI can be widely used in the B2B market, and the technology has been improved greatly in recent years. While it is important to have a brand persona and a plan to answer consumer searches accordingly, the most […]
In class we are often taught about the right way to approach cross cultural marketing across the globe throughout various markets, however there are many well known instances where cross cultural marketing has gone horribly wrong. One of the common things that can happen is a simple translation error when changing a slogan from one […]
Uber’s initial success was achieved through its capitalization of consumers’ need for a convenient and low cost option in transportation and from the drivers’ perceptive, a fast and easy way to earn extra income. Uber was founded in 2009 by Travis Kalanick, serving as CEO in the majority of the company’s existence, and was the […]
Donuts can make people happy across many different cultures but did you know that donut cultural origins can be traced back to the middle east and Europe in the 1400s? They didn’t arrive in America until dutch settlers introduced them to Americans in the early 1800s. With this information it is clear that a multi […]
A strong communitarian culture has been instilled and enforced by the Chinese government. In other words, individual success or individuality is frowned upon. Rather, as a group or community, true success is manageable. If an initiative or project fails, the group fails, and if there is success, it is because of the group as a […]
The fastest motor racing sport in the world, Formula 1 is a world championship of 21 Grand Prix across 21 different countries. It features some of the best drivers in the world, racing for teams with a rich heritage in motor racing like Ferrari. Although synonymous with glamour, big name sponsors and manufacturers, the sport […]