As social media grows in popularity across the world, so have the presence of social media “influencers,” and chances are you may even follow some yourself. Influencers are individuals who have essentially established credibility in a specific area or industry through their social media platforms. To be successful they need to have access to an […]
In marketing, Big Data can be both useful and limiting depending on how it is used, and how management pursues marketing research. In recent years, big data has emerged as a promising wealth of information that would offer companies profound insights into customers. By recording and analyzing different metrics collected from very large groups of […]
GoDaddy is an American publicly traded Internet domain registrar and web hosting company headquartered in Scottsdale, Arizona. Not only does it offer a platform for building a website, but it also offers everything one might need to create an effective, memorable online presence. GoDaddy also provides a hub for domain auctions, GoAuction, where users can […]
IKEA is a Swedish-founded multinational organization that designs and sells ready-to-assemble furniture and other home products. IKEA has successfully implemented a global international strategy. A global strategy is an international strategy in which a firm’s home office determines the strategies that business units are to use in each country or region (Hitt et al., 2019). […]
With a world full of new brands and companies emerging every day, it can be hard to set your company apart from the crowd. Industry leader Nike Inc. has been able to keep its standing as a top brand on the market. From the iconic swoosh logo to motivational empowering advertisements, Nike is a brand […]