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Global Marketing

The Rise of Influencer Marketing

As social media grows in popularity across the world, so have the presence of social media “influencers,” and chances are you may even follow some yourself. Influencers are individuals who have essentially established credibility in a specific area or industry through their social media platforms. To be successful they need to have access to an […]

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Global Marketing

Big Data in Marketing

In marketing, Big Data can be both useful and limiting depending on how it is used, and how management pursues marketing research. In recent years, big data has emerged as a promising wealth of information that would offer companies profound insights into customers. By recording and analyzing different metrics collected from very large groups of […]

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Global Marketing

GoDaddy Marketing Strategy

GoDaddy is an American publicly traded Internet domain registrar and web hosting company headquartered in Scottsdale, Arizona. Not only does it offer a platform for building a website, but it also offers everything one might need to create an effective, memorable online presence. GoDaddy also provides a hub for domain auctions, GoAuction, where users can […]

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Global Marketing

International Strategy of IKEA

IKEA is a Swedish-founded multinational organization that designs and sells ready-to-assemble furniture and other home products. IKEA has successfully implemented a global international strategy. A global strategy is an international strategy in which a firm’s home office determines the strategies that business units are to use in each country or region (Hitt et al., 2019). […]

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Global Marketing

Nike: A Global Brand

With a world full of new brands and companies emerging every day, it can be hard to set your company apart from the crowd. Industry leader Nike Inc. has been able to keep its standing as a top brand on the market. From the iconic swoosh logo to motivational empowering advertisements, Nike is a brand […]

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Global Marketing

Marketing Strategy of Starbucks

Starbucks is one of the most globally recognized coffee brands in the world. Due to its consistent brand and marketing, Starbucks has continued to grow its success in brand recognition and customer loyalty. Starbucks was founded in 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegl, and Gordon Bowker (starbucks.com). By 2006, Starbucks had grown […]

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Global Marketing

Cross-Cultural Marketing Strategy of McDonald’s

McDonald’s is one of the most successful restaurant chains across the globe. As of 2019, it operated and franchised a total of 39,168 restaurants in 118 countries and territories, generating a worldwide revenue of $19.2 billion in 2020 (Statista, 2020). McDonald’s global success can be attributed to many reasons with one, in particular, being the […]

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Global Marketing

Peloton’s Current Marketing Strategies

Peloton, a fitness company, benefited immensely when the COVID-19 pandemic began, as consumers had no choice but to consider fitness arrangements from the comfort of their own homes. But as restrictions started lifting and gyms began to reopen Peloton saw demand begin to fall. Earlier this year, CNBC reported that Peloton would temporarily halt production […]