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Global Marketing

Global Strategy of Netflix

Netflix’s global expansion has remained a major factor in the organization’s success. By 2017 it was operating in over 190 countries, and in 2020 close to $20 million of revenue was international. Utilizing a global expansion strategy is not uncommon for tech companies, but Netflix faced unique challenges when expanding internationally. The organization had to […]

Categories
Global Marketing

Globalization within the International Marketing Environment

Source: https://www.marstranslation.com/blog/understanding-the-types-of-globalization ​​Over the past few decades, the world has seen an exponential increase in connectivity and globalization. Globalization encompasses the nuances and economic factors of conducting business internationally and existing in a global economy. With the advancement of transportation and technology, businesses have a better opportunity for global expansion.  Here are the advantages and […]