As more brands seek to expand internationally into foreign markets, they will need to overcome a few hurdles to become successful. For example, brands will need to establish recognition in new markets, get a leg up on competitors, and penetrate new market segments. One way B2B companies can address these challenges is by strategically partnering […]
Referencing our most recent blog, influencer marketing is an effective tool for B2B sellers in earning trust and credibility. Another way B2B companies can establish trust is through storytelling. Storytelling humanizes a brand and is a great way to emotionally convey a message to the target audience. Generally, more people feel inclined to purchase a […]
According to Pew Research, millennials will account for 75 percent of the global workforce by 2025. As the millennial generation continues to grow, B2B brands will need to shift their global marketing strategies to cater to this growing age group in the business world. Studies show that millennials respond less to traditional marketing and old […]
Selecting a Program Some examples include rebates, discounts, free products, charitable donations, and SPIFs (sales performance incentive fund). For instance, a vendor would be incentivized to sell more product if there was a cash reward for exceeding a sales quota in place. A wholesaler might be incentivized to purchase more if there was a discount […]
Customer experience takes a little more thought for B2B companies than for B2C companies. For B2C, designing a UX is a popular method of improving customer experience. In B2B, the customer experience should encompass every single touchpoint from start to finish. Here is a breakdown of the B2B customer’s journey to help you create and […]