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Global Marketing

B2B Strategic Partnerships

As more brands seek to expand internationally into foreign markets, they will need to overcome a few hurdles to become successful. For example, brands will need to establish recognition in new markets, get a leg up on competitors, and penetrate new market segments. One way B2B companies can address these challenges is by strategically partnering […]

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Global Marketing

B2B Storytelling

Referencing our most recent blog, influencer marketing is an effective tool for B2B sellers in earning trust and credibility. Another way B2B companies can establish trust is through storytelling. Storytelling humanizes a brand and is a great way to emotionally convey a message to the target audience. Generally, more people feel inclined to purchase a […]

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Global Marketing

B2B Influencer Marketing

According to Pew Research, millennials will account for 75 percent of the global workforce by 2025. As the millennial generation continues to grow, B2B brands will need to shift their global marketing strategies to cater to this growing age group in the business world. Studies show that millennials respond less to traditional marketing and old […]

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Global Marketing

B2B Incentive Programs

Selecting a Program Some examples include rebates, discounts, free products, charitable donations, and SPIFs (sales performance incentive fund).  For instance, a vendor would be incentivized to sell more product if there was a cash reward for exceeding a sales quota in place.  A wholesaler might be incentivized to purchase more if there was a discount […]

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Global Marketing

Customer Experience in B2B

Customer experience takes a little more thought for B2B companies than for B2C companies.  For B2C, designing a UX is a popular method of improving customer experience. In B2B, the customer experience should encompass every single touchpoint from start to finish.  Here is a breakdown of the B2B customer’s journey to help you create and […]

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Global Marketing

B2B Account-Based Marketing

As buyers around the globe have access to more information, develop increased expectations, and are exposed to numerous brands, capturing their attention can be a challenge! What’s even more of a challenge is attracting the best-fit buyers for your business. In our last blog post, we mentioned that B2B companies are increasingly focusing on a […]

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Global Marketing

B2B Buyer Preferences

In the B2B world, you will very likely deal with a smaller pool of customers than your B2C counterparts.  This places a stronger emphasis on long-term customer relationships.  To create the best relationship, it is crucial to understand and adapt to your customer’s preferences.  Communication has largely transitioned from being in person to being digital.  […]

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Global Marketing

B2B Supply Chain Transparency

Marketers all over the world find ways to engineer a plan to sell their products. Most recently, businesses have taken the DTC route to keep rent expenses low and facilitate the transaction efforts for the end-user. However, by separating the end-user from the source, a communication barrier is created leaving the end-user detached from the […]