Author: Bee2Bee

Over 4.5 billion people use social media now, equating to more than half of the world. As consumers continuously increase their social media usage, it is becoming more important for brands to develop a social media presence. Despite popular belief, social media marketing isn’t just for business-to-consumer companies. Did you know that 75% of Business-to-business […]

Developing Market Research When you are ready to begin your marketing research, it is important to design a tailored map of resources that align with your research problem.   Marketers can use resources such as online surveys, focus groups, virtual panels and more. There are unlimited tools that marketers can use, but the marketer must […]