Global Marketing

B2B Supply Chain Transparency

Marketers all over the world find ways to engineer a plan to sell their products. Most recently, businesses have taken the DTC route to keep rent expenses low and facilitate the transaction efforts for the end-user. However, by separating the end-user from the source, a communication barrier is created leaving the end-user detached from the good.  

Where did it come from?  How was it made?  Who put this together?  All questions that are do not have transparent answers when you shop online.

Logistically, there is no sense in physically connecting the end-user to the source.  This is especially true in the US where the source of many products are overseas.  But behind every creation is a story, and the end-users have voiced their interest in hearing those stories.  Customers want to be confident that the products are genuine, acquired honestly, and live up to their standards.

Supply chain transparency is a way of opening your door to your customers.  Being transparent with your customers will allow companies to build a connection, build trust, and simultaneously drive improvements to the supply chain. California created the Supply Chain Transparency Act, which requires companies doing business in California to provide information on their supply chains to help eradicate slavery and human trafficking.

B2B International Marketing

Suppliers may be interested in creating visual representations of their operations. Vendors may start to even request relevant information from their suppliers.

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