Author: SnC

Isn’t it interesting to think how data gathered through one company’s performance says so much about the world around us? AfterPay was able to use its latest Spring-Summer performance data to gather new trends in consumer behavior. AfterPay is an Australian financial-tech company best known for its buy now-pay later feature. It is an online […]

I have seen now more than ever that companies are being exposed for not being socially responsible. Social media has made it easier for consumers to share information about their approvals/ disapprovals of a company solely based on what they are doing socially. For example, there currently is a nationwide demand to unionize Starbucks. Workers […]

I recently became a victim of impulse buying. I was working on a class project on the company Crocs, when suddenly I felt the urge to buy a pair. I was the type of person who swore they would never wear Crocs, let alone buy a pair! However, they got me. While conducting research on […]

Hey everyone! Recently, our class presented our final marketing projects! My group and I did our project on the company Kellogg’s and it really got me thinking about how different our eating habits are around the world. It is no question that food is a big part of our daily lives, we literally can’t live […]

Niche tourism is a new work I recently came across. When looking more into it, it was difficult pinning down a specific definition. I later read that Niche Tourism is actually a collective term used to group a number of types of tourism – which explained why there’s no one definition. However, it being an […]

There are many factors contributing to spiking gas prices, which are currently being triggered by Russia’s invasion of Ukraine. A week after the invasion began, U.S. has prices rose to an average not seen since 2005. As of March 19, the national average gas price was $4.26 a gallon, leading drivers all around the nation […]

Our last few blog posts have focused on the need for convenience when it comes to online media and e-commerce, due to consumer behavior shifts after the pandemic. I think now is a good time to focus on the consumer behavior shifts with physical retailers. The biggest disruptor of physical retailers was e-commerce, however, now […]