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Global Marketing

Spiking Gas Prices Shifting Consumer Behavior

There are many factors contributing to spiking gas prices, which are currently being triggered by Russia’s invasion of Ukraine. A week after the invasion began, U.S. has prices rose to an average not seen since 2005. As of March 19, the national average gas price was $4.26 a gallon, leading drivers all around the nation […]

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Global Marketing Team05

Consumer Behavior Shifts In Spain

Hi everyone, it’s S here. I have some exciting news to share! I recently started planning a trip to Spain and Portugal. I have never been outside of the United States before, so this will be a totally new experience for me. Since I have never traveled before, I am curious to learn about how […]

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Global Marketing

The “15-Minute City” Concept

Our last few blog posts have focused on the need for convenience when it comes to online media and e-commerce, due to consumer behavior shifts after the pandemic. I think now is a good time to focus on the consumer behavior shifts with physical retailers. The biggest disruptor of physical retailers was e-commerce, however, now […]

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Global Marketing

Consumer Behavior Shifts to Voice Commands for Purchasing

In the past blog post I posted, (you can find it here) I talked about the consumer behavior shifts due to Covid-19. Upon further reading, I realized that not only do consumers want that instant gratification feeling, but there is also a demand for easier ways to shop. Ordering online through a computer or smartphone […]

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Global Marketing

2022 Global Consumer Behavior Shifts due to Covid-19

I recently came across an article touching on the shift of consumer behavior in 2022 due to the pandemic. As I was reading through these predictions, I realized that I fall into the category of people that were being described. In 2022, consumers are looking for purchases or experiences that give an instant sense of […]