Apple Cross Cultural Consistency

Apple is an international brand that offers the same products accross different cultures. An iPhone in China looks like an iPhone sold in the US. Apple’s cross international marketing team aims to provide a consistent experience across different cultures. This is seemingly different from other brands who will completely customize their product offerings to cater […]

When Cross Cultural Marketing Goes Wrong

In class we are often taught about the right way to approach cross cultural marketing across the globe throughout various markets, however there are many well known instances where cross cultural marketing has gone horribly wrong. One of the common things that can happen is a simple translation error when changing a slogan from one […]

Made in China

A strong communitarian culture has been instilled and enforced by the Chinese government. In other words, individual success or individuality is frowned upon. Rather, as a group or community, true success is manageable. If an initiative or project fails, the group fails, and if there is success, it is because of the group as a […]

Driving A British Sports Car in The USA

When posting content online, it often goes to all corners of the globe. With that comes misunderstandings stemming from differences in culture. Many individuals view and judge things from the cultural experiences they have obtained themselves, in their own geographic location. This can be seen when a British commenter talks about getting better miles per […]

“Taking over the Mother-tucking World”

Ever since the first season aired in 2009, RuPaul’s Drag Race, a reality show featuring drag queens competing for the crown and a cash prize, but also highlighting issues of self-acceptance, self-expression, and the dismantling of societal norms, coupled with the popularity and strength of social media platforms like Twitter and Instagram, has become a global […]