Hi everyone, it’s S here. I have some exciting news to share! I recently started planning a trip to Spain and Portugal. I have never been outside of the United States before, so this will be a totally new experience for me. Since I have never traveled before, I am curious to learn about how […]
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Aldi Caters to Health Trend
A consumer trend that has taken the food industry by storm is a more health-conscious customer, no longer consuming for taste, but for holistic nutrition. According to research, the global market for organic foods will be worth $323 billion by 2024, with more than 60 percent of consumers attributing “healthfulness” as an influencing deciding purchasing […]
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Apple Cross Cultural Consistency
Apple is an international brand that offers the same products accross different cultures. An iPhone in China looks like an iPhone sold in the US. Apple’s cross international marketing team aims to provide a consistent experience across different cultures. This is seemingly different from other brands who will completely customize their product offerings to cater […]
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When Cross Cultural Marketing Goes Wrong
In class we are often taught about the right way to approach cross cultural marketing across the globe throughout various markets, however there are many well known instances where cross cultural marketing has gone horribly wrong. One of the common things that can happen is a simple translation error when changing a slogan from one […]
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Uber in Saudi Arabia
Uber’s initial success was achieved through its capitalization of consumers’ need for a convenient and low cost option in transportation and from the drivers’ perceptive, a fast and easy way to earn extra income. Uber was founded in 2009 by Travis Kalanick, serving as CEO in the majority of the company’s existence, and was the […]