I have seen now more than ever that companies are being exposed for not being socially responsible. Social media has made it easier for consumers to share information about their approvals/ disapprovals of a company solely based on what they are doing socially. For example, there currently is a nationwide demand to unionize Starbucks. Workers are not being compensated enough and are sharing their stories and concerns. This has helped the workers gather support from consumers.
Although we are aware of what companies should be doing, I am curious to know how much it actually influences consumers.
In an article I found states, “Three-quarters of respondents (75 percent) said they’re more inclined to begin shopping at a company that supports an issue they personally agree with” (Gingerich, 2019).
Another article states, “Seventy percent (70%) of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop shopping at a company that supports an issue they disagree with compared to 37% of baby boomers (ages 55+)” (Cox, 2022).
Both of these articles support the claim that consumers do care what companies are doing and they will not sit back on issues. Companies should always have the best interest in mind anyways, but now there isn't room for mistakes. Consumers have the power to take their business elsewhere and they have no problem doing that if they know a company is not being socially responsible.
Please share if you have also decided to support companies that support social issues!
Cox, T. (2022, March 25). How corporate social responsibility influences buying decisions. How Corporate Social Responsibility Influences Buying Decisions | Clutch.co. Retrieved May 13, 2022, from https://clutch.co/pr-firms/resources/how-corporate-social-responsibility-influences-buying-decisions
Gingerich, J. (2019, January 7). CSR influences consumer behavior more than price. Public Relations & Marketing Communications News & Resources – O'Dwyer's. Retrieved May 13, 2022, from https://www.odwyerpr.com/story/public/11843/2019-01-07/csr-influences-consumer-behavior-more-than-price.html