Nike is a multi-billion dollar company dealing in the design, marketing and distribution of sports apparel. Nike was humbly established in 1972 and has grown to be a dominating athletic brand in the sports industry. From shoes to eyewear, Nike has established itself as an innovative and diverse sportswear company. With over 700 stores globally […]
When Starbucks was setting up shops in Australia, it had a long list of massive expectations. Any random person can tell why Starbucks’ massive aspiration endured a turn in tables. When ordering for coffee, Australians expect a delicious creamy latte or long black coffee, not a significantly flavored swill. While Starbucks café resides in almost […]
In the world of fast fashion, there are very few brand names that are widely recognized globally. Zara and H&M are considered the giants of the global fashion industry. Both companies in the past decade have put all their forces into getting their names out there, not just on a local level but a wide […]
As a vehicle to differentiation and aspirational status, retail brands often pay a premium on sponsorships and endorsements of international athletes. Few do it on the scale of American Sportswear company, Nike. Nike has track record of renowned collection of global endorsers, including; Serena Williams, Derek Jeter, Michael Jordan, LeBron James, Cristiano Ronaldo and Neymar […]
Emerging markets have been a topic of discussion for quite some time now. E-commerce has enabled the idea of a global market for sellers and buyers a like. As retail in developed markets becomes saturated, furthermore, more favorable government regulations, these new frontiers prove to be lucrative opportunities for e-commerce growth. According to a report […]