Gone With the Wind (1939), considered one of the greatest movies of all time. It is the highest grossing film of all time. Why am I saying that when headlines are splashed with Avengers Endgame pushing to supposedly get there against Avatar (2009)? And what does this have anything to do with International Marketing? First, […]
“There is a revolution happening, and within two years I think that Netflix will be built into all the televisions.” – Reed Hastings, Cofounder and CEO of Netflix Inc Netflix Inc. started as DVD-by-mail service in 1998 and now is the leading worldwide provider of film and television. In recent years, Netflix has expanded to […]
Movies from Hollywood are usually released here in the US first, or at least at the same time in theaters. This is similar with a company starting first in their home country with a product or store before going to other countries. But occasionally the opposite happens. Avengers: Endgame opened in China before the US. […]
Avengers Endgame is set to hit theaters this weekend, and it is going to be huge. With a projected pull of over $800 million in its first weekend it will not only be the biggest for Marvel Studios but of any film, ever. It is projected to crush several records but the one we will […]
A first-rate promotional strategy is integral first step to any successful industry focused marketing campaign. Knowing what is the right what, when, and where to present and expose a product is a vital skill. Vital to this business model is the concept known as the “Marketing Mix”. The “Marketing Mix” describes the multifaceted processes which […]