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A Look Back

Gone With the Wind (1939), considered one of the greatest movies of all time. It is the highest grossing film of all time. Why am I saying that when headlines are splashed with Avengers Endgame pushing to supposedly get there against Avatar (2009)? And what does this have anything to do with International Marketing? First, […]

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What Niccolò Machiavelli can tell us about Netflix

“There is a revolution happening, and within two years I think that Netflix will be built into all the televisions.” – Reed Hastings, Cofounder and CEO of Netflix Inc Netflix Inc. started as DVD-by-mail service in 1998 and now is the leading worldwide provider of film and television. In recent years, Netflix has expanded to […]

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Going International First?

Movies from Hollywood are usually released here in the US first, or at least at the same time in theaters. This is similar with a company starting first in their home country with a product or store before going to other countries. But occasionally the opposite happens. Avengers: Endgame opened in China before the US. […]

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The Endgame

Avengers Endgame is set to hit theaters this weekend, and it is going to be huge. With a projected pull of over $800 million in its first weekend it will not only be the biggest for Marvel Studios but of any film, ever. It is projected to crush several records but the one we will […]

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Marketing Mix in Sport

A first-rate promotional strategy is integral first step to any successful industry focused marketing campaign. Knowing what is the right what, when, and where to present and expose a product is a vital skill. Vital to this business model is the concept known as the “Marketing Mix”. The “Marketing Mix” describes the multifaceted processes which […]

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To Go Foreign Or Not

In the Unites States, it is a question every independent filmmaker asks himself. Should I go into foreign markets with my movie? Honestly, the answer is most of the time made for them. Here is what I mean. Depending on what genre, actors or director chosen, and budget of the production will determine which distributors […]

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How Tesla’s short-lived car dealerships revolutionized the car buying experience

Yes, we’ve heard the news, Tesla is closing down all of their innovative car dealerships, and going entirely online for sales, sidestepping the traditional “test drive”. There is quite the major shakeup happing at Tesla cutting back costs and reducing the price of the Model 3, but those Tesla dealerships, so emblematic from Paris to […]

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Alita: Battle Angel vs What Men Want, in the International Market

What movies should invest for a return in international markets? The film industry, with each movie, essentially is like any individual company asking themselves that same question. One of the biggest, is there a demand for this product in other countries? As we look at the past weekends box office numbers, we can see reinforcing […]