Regardless of company size, firms all around the world utilize international distribution channels to enhance their marketing strategy, ultimately helping contribute to their level of accessibility and sustainable competitive advantage. Apple sells their products via a direct sales channel through their website and their Apple retail stores. They have one of the most successful retail […]
COVID-19 has completely uprooted the normalcy of life, but one industry in particular has experienced significant benefits as a result of these drastic changes to the way we go about everyday activities. Cross border e-commerce has become imperative for retail brands to tap into in order to stay competitive in the global market, especially as […]
Company Overview Nike, a leader in sportswear, has a current brand valuation of 34.8 billion. (Statista.com). Nike provides customers with athletic clothing, shoes, and equipment. Nike’s primary resource that allows it to remain competitive is its brand. The Nike brand is powerful because it provides customers with information about the product, it increases consumer utility, […]
Yellowtail wine is an Australian wine company that was developed by the Casella family in 1957. The vineyard produces approximately one third of its grapes in the Riverina Griffith, New South Wales, Australia while the rest of the grapes produced from other vineyards in South Eastern Australia. Now that Yellowtail wine has already globalized and […]
Introduction Ikea is a Swedish furniture company that was founded in Sweden but quickly expanded globally and became the largest furniture retailer in the world. Ikea is known for their modernist designs combined with low costs and easy assembly. It is particularly popular amongst the younger generation as it is affordable and modern looking. They […]
The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]
Introduction: When observing global marketing channels, it is important to examine global logistics, which are a key component of managing a brand. Focusing on improvement of global logistics helps firms minimize their costs. Utilizing different sourcing strategies are one way to enhance a company’s global logistics. Whether a company is a domestic or international brand, […]
OYO is India’s fastest growing chain of leased and franchised hotels, homes and living spaces. With its valuation at $5 billion USD, the company was ranked the 10th most innovative company in India in 2018. While OYO is currently present in 11 countries, we feel Mexico would be a perfect fit for OYOs operation style. […]