Global Marketing Professor

Wal-Mart is considered the largest international retailer as they operate in all 50 states as well as Puerto Rico, Canada, China, Mexico, Brazil, Germany, Britain, Argentina, and South Korea. The company opened its first international store in Mexico City in 1991 and by 1999, they had more than 130,000 employees working in 729 facilities outside […]

Red Bull’s marketing strategy has a specific target audience that plays an important role in why the company leads the energy drink market with 24.9% share and selling more than 7.5 billion cans globally. Their target audience is predominantly between the ages of 18 to 34 years old, both male and female, who have an […]

Costco is the largest membership-only warehouse club in the U.S. It has a passionate follower base, and now has over 200 international locations. They began their international expansion in 2013. Many people doubted that Costco would succeed internationally because many other companies have failed such as Tesco, Target, and Walmart. However, Costco has continued to […]

Home Depot is a staple in the US as one of the most profitable retail giants with over 2,200 stores in 3 countries. The retail giant had net earnings in 2020 of over $110 billion. However, they failed miserably when they tried opening and operating 12 stores across 6 countries in Asia. The main reason […]

According to Pew Research, millennials will account for 75 percent of the global workforce by 2025. As the millennial generation continues to grow, B2B brands will need to shift their global marketing strategies to cater to this growing age group in the business world. Studies show that millennials respond less to traditional marketing and old […]