In this blog post, we want to look at the concept of creative destruction which was listed under “Gaining Competitive Advantage” in Class 3’s PowerPoint. Creative Destruction is a concept created in the 1940s by Australian economist Joseph Schumpeter. It is defined as destroying established processes in order to create room for improvement. Schumpeter believed […]
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B2B Incentive Programs
Selecting a Program Some examples include rebates, discounts, free products, charitable donations, and SPIFs (sales performance incentive fund). For instance, a vendor would be incentivized to sell more product if there was a cash reward for exceeding a sales quota in place. A wholesaler might be incentivized to purchase more if there was a discount […]
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GoDaddy Marketing Strategy
GoDaddy is an American publicly traded Internet domain registrar and web hosting company headquartered in Scottsdale, Arizona. Not only does it offer a platform for building a website, but it also offers everything one might need to create an effective, memorable online presence. GoDaddy also provides a hub for domain auctions, GoAuction, where users can […]
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Customer Experience in B2B
Customer experience takes a little more thought for B2B companies than for B2C companies. For B2C, designing a UX is a popular method of improving customer experience. In B2B, the customer experience should encompass every single touchpoint from start to finish. Here is a breakdown of the B2B customer’s journey to help you create and […]
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International Strategy of IKEA
IKEA is a Swedish-founded multinational organization that designs and sells ready-to-assemble furniture and other home products. IKEA has successfully implemented a global international strategy. A global strategy is an international strategy in which a firm’s home office determines the strategies that business units are to use in each country or region (Hitt et al., 2019). […]