In marketing, Big Data can be both useful and limiting depending on how it is used, and how management pursues marketing research. In recent years, big data has emerged as a promising wealth of information that would offer companies profound insights into customers. By recording and analyzing different metrics collected from very large groups of […]
Would you believe that brands like Taco Bell, Starbucks and Adidas have dozens of employees whos role is just dedicated to international marketing? Here is an example: I typed in “Social Media Taco Bell” on my LinkedIn. This photo captures just 1 page of the 4 pages of Social Media employees at Taco Bell. The […]
When do you not see an ad on social media? I just went on Instagram to test this out, and on my third scroll there was an ad. Whether you’re Starbucks or a local brick and mortar, social media directly impacts the NOI for these businesses. How? There are different strategies for different size businesses, […]
When you think of “small business” or even local mom-and-pop shops, technological innovation and brand awareness are not conventionally at the top of the list of key attributes. These store owners are achieving success through a small market in their local region, and don’t seem to have any desire to expand beyond that. However, the […]
If you surveyed every student’s phone in our Master’s Program I would bet $50 there is TikTok on everyone’s iPhone. TikTok “blew up” during the Pandemic, and has become smartphone user’s go to application. Whether it is for a new recipe, home DIY projects, or a silly dog video, TikTok has it. What has been […]