Niche tourism is a new work I recently came across. When looking more into it, it was difficult pinning down a specific definition. I later read that Niche Tourism is actually a collective term used to group a number of types of tourism – which explained why there’s no one definition. However, it being an […]
Glocalization is the combination of both a globalization and localization strategy. It creates a universal global brand while also adapting to local culture. It differs from globalization because globalization emphasizes product standardization. Glocal marketing strategy involves adapting aspects of a marketing strategy such as tone of voice, social media strategy, brand names and colors, and […]
In this blog post, we want to look at the concept of creative destruction which was listed under “Gaining Competitive Advantage” in Class 3’s PowerPoint. Creative Destruction is a concept created in the 1940s by Australian economist Joseph Schumpeter. It is defined as destroying established processes in order to create room for improvement. Schumpeter believed […]
Selecting a Program Some examples include rebates, discounts, free products, charitable donations, and SPIFs (sales performance incentive fund). For instance, a vendor would be incentivized to sell more product if there was a cash reward for exceeding a sales quota in place. A wholesaler might be incentivized to purchase more if there was a discount […]
GoDaddy is an American publicly traded Internet domain registrar and web hosting company headquartered in Scottsdale, Arizona. Not only does it offer a platform for building a website, but it also offers everything one might need to create an effective, memorable online presence. GoDaddy also provides a hub for domain auctions, GoAuction, where users can […]