As buyers around the globe have access to more information, develop increased expectations, and are exposed to numerous brands, capturing their attention can be a challenge! What’s even more of a challenge is attracting the best-fit buyers for your business. In our last blog post, we mentioned that B2B companies are increasingly focusing on a […]
In mid-March, Disney was faced to take a stance on the “Don’t Say Gay” bill as it sparked tremendous debate on which side they should support. Disney was working behind the scenes since they thought it would be more effective to engage directly with lawmakers on both sides as their stance spilled publicly causing chaos […]
In the B2B world, you will very likely deal with a smaller pool of customers than your B2C counterparts. This places a stronger emphasis on long-term customer relationships. To create the best relationship, it is crucial to understand and adapt to your customer’s preferences. Communication has largely transitioned from being in person to being digital. […]
With a world full of new brands and companies emerging every day, it can be hard to set your company apart from the crowd. Industry leader Nike Inc. has been able to keep its standing as a top brand on the market. From the iconic swoosh logo to motivational empowering advertisements, Nike is a brand […]
Penske Automotive Group (PAG) operates numerous car dealership domestically and internationally. They generate 32% of their total revenue in UK markets and additional 8% in other international markets such as New Zealand and Australia, with the rest in North America. However, the interesting part is their revenue mix and profitability is from more than just […]