Customer experience takes a little more thought for B2B companies than for B2C companies. For B2C, designing a UX is a popular method of improving customer experience. In B2B, the customer experience should encompass every single touchpoint from start to finish. Here is a breakdown of the B2B customer’s journey to help you create and […]
IKEA is a Swedish-founded multinational organization that designs and sells ready-to-assemble furniture and other home products. IKEA has successfully implemented a global international strategy. A global strategy is an international strategy in which a firm’s home office determines the strategies that business units are to use in each country or region (Hitt et al., 2019). […]
In the world of luxury products, brands have usually priced their items using the value-based pricing strategy. The price of their products was in line with the demand for the products. As an example, luxury brands have typically priced their products at 25% to 40% higher in Asia than they would in Europe. But with […]
As buyers around the globe have access to more information, develop increased expectations, and are exposed to numerous brands, capturing their attention can be a challenge! What’s even more of a challenge is attracting the best-fit buyers for your business. In our last blog post, we mentioned that B2B companies are increasingly focusing on a […]
In mid-March, Disney was faced to take a stance on the “Don’t Say Gay” bill as it sparked tremendous debate on which side they should support. Disney was working behind the scenes since they thought it would be more effective to engage directly with lawmakers on both sides as their stance spilled publicly causing chaos […]