Lay’s is a brand of potato chips that was founded in 1961 under PepsiCo. Lay’s is now sold in over 200 countries, and is the most popular brand of chips in the world. Starting out with plain Lay’s potato chips to barbecue chips to Sour Cream and Onion, Lay’s has created a wide variety of […]
Tiffany & Co. is a leading luxury jewelry and specialty retailer globally. Founded in New York in 1837, Tiffany & Co. has been able to open 326 stores across the world, including in the United States, Asia-Pacific, Japan, Europe, Canada & Latin America, and other emerging markets (Sabanoglu, 2021). Selling jewelry, fragrances, watches, personal accessories, […]
Global marketing strategies are essential for international growth and expansion. Companies should conduct proper market research to ensure that their products will be successful in certain regions. Here are the some of the best practices for overall global marketing strategies to keep in consideration when expanding internationally: 1. Keep in mind that customer behavior differs […]
The Walt Disney Company has built a tremendous brand since its inception in 1923. Since its founding, it has created a globally-known, household name brand for film and television, created twelve Disney Parks, acquired several major film and television studios, and created its own streaming service amidst COVID-19 restrictions leaving customers stuck at home. As […]
Riot Games’ “VALORANT” is a free-to-play tactical shooter that has overtaken the leaderboards as the 6th most popular game in the world (NewZoo, 2022). Despite its release less than two years ago, it has amassed a total of more than 12 million active players per month of 2021, and is continuously growing, with around 1.5 […]