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Global Marketing

#DoUsAF(Lay)vor

Lay’s is a brand of potato chips that was founded in 1961 under PepsiCo. Lay’s is now sold in over 200 countries, and is the most popular brand of chips in the world. Starting out with plain Lay’s potato chips to barbecue chips to Sour Cream and Onion, Lay’s has created a wide variety of […]

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Global Marketing

Tiffany & Co.’s Mark on the World

Tiffany & Co. is a leading luxury jewelry and specialty retailer globally. Founded in New York in 1837, Tiffany & Co. has been able to open 326 stores across the world, including in the United States, Asia-Pacific, Japan, Europe, Canada & Latin America, and other emerging markets (Sabanoglu, 2021). Selling jewelry, fragrances, watches, personal accessories, […]

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Global Marketing

3 Global Marketing Practices for Success

Global marketing strategies are essential for international growth and expansion. Companies should conduct proper market research to ensure that their products will be successful in certain regions. Here are the some of the best practices for overall global marketing strategies to keep in consideration when expanding internationally: 1. Keep in mind that customer behavior differs […]

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Global Marketing

Marketing Disney’s Global Parks

The Walt Disney Company has built a tremendous brand since its inception in 1923. Since its founding, it has created a globally-known, household name brand for film and television, created twelve Disney Parks, acquired several major film and television studios, and created its own streaming service amidst COVID-19 restrictions leaving customers stuck at home. As […]

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Global Marketing

VALORANT’s Global Marketing Strategy

Riot Games’ “VALORANT” is a free-to-play tactical shooter that has overtaken the leaderboards as the 6th most popular game in the world (NewZoo, 2022). Despite its release less than two years ago, it has amassed a total of more than 12 million active players per month of 2021, and is continuously growing, with around 1.5 […]

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Global Marketing

Patagonia: Purpose Driven Marketing

Covid 19 has changed how businesses operate with one of the main changes being that companies’ global marketing strategies have to be purpose driven. What that means is that brands need to be authentic and operate with integrity. With social media, it is especially important for companies to speak out or take action when appropriate. […]

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Global Marketing

“Glocal” Marketing

Glocalization is the combination of both a globalization and localization strategy. It creates a universal global brand while also adapting to local culture. It differs from globalization because globalization emphasizes product standardization. Glocal marketing strategy involves adapting aspects of a marketing strategy such as tone of voice, social media strategy, brand names and colors, and […]

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Global Marketing

Creative Destruction in Global Marketing

In this blog post, we want to look at the concept of creative destruction which was listed under “Gaining Competitive Advantage” in Class 3’s PowerPoint. Creative Destruction is a concept created in the 1940s by Australian economist Joseph Schumpeter. It is defined as destroying established processes in order to create room for improvement. Schumpeter believed […]