Author: Katie and Kristian

Covid 19 has changed how businesses operate with one of the main changes being that companies’ global marketing strategies have to be purpose driven. What that means is that brands need to be authentic and operate with integrity. With social media, it is especially important for companies to speak out or take action when appropriate. […]

Glocalization is the combination of both a globalization and localization strategy. It creates a universal global brand while also adapting to local culture. It differs from globalization because globalization emphasizes product standardization. Glocal marketing strategy involves adapting aspects of a marketing strategy such as tone of voice, social media strategy, brand names and colors, and […]

In this blog post, we want to look at the concept of creative destruction which was listed under “Gaining Competitive Advantage” in Class 3’s PowerPoint. Creative Destruction is a concept created in the 1940s by Australian economist Joseph Schumpeter. It is defined as destroying established processes in order to create room for improvement. Schumpeter believed […]

Some objectives of marketing strategies are increased brand awareness, brand consideration, and sales. However, poor marketing strategies can do the opposite and decrease consumers’ perception of the brand. It is especially important to take time to learn about a foreign country before doing global marketing. This blog post will explore some global marketing strategy failures […]

This blog post is based on an article by Wall Street Journal that highlights Deloitte’s “2022 Global Marketing Trends”. It sums up Deloitte’s seven global marketing trends into “Put Customers First”. The consumer first global marketing strategy is especially important during the pandemic. Consumers now want more personalized ads while also criticizing the privacy concerns […]