Categories
Global Marketing

Global Marketing Strategy Failures

Some objectives of marketing strategies are increased brand awareness, brand consideration, and sales. However, poor marketing strategies can do the opposite and decrease consumers’ perception of the brand. It is especially important to take time to learn about a foreign country before doing global marketing. This blog post will explore some global marketing strategy failures […]

Categories
Global Marketing

Putting Customer First in Global Marketing

This blog post is based on an article by Wall Street Journal that highlights Deloitte’s “2022 Global Marketing Trends”. It sums up Deloitte’s seven global marketing trends into “Put Customers First”. The consumer first global marketing strategy is especially important during the pandemic. Consumers now want more personalized ads while also criticizing the privacy concerns […]

Categories
Global Marketing

Nike’s Success in the Global Market

Global marketing strategy is the reason behind so many successful companies becoming powerhouses around the world. These strategies cater to, and encompass, various countries across the globe to ensure that customers become fans of the product or service in their culture. The integration of international cultures into a company’s marketing strategy allows for that company […]