Categories
Global Marketing

PepsiCo & Kendall Jenner

Marketing plays a huge roll in the success of a company and their brand awareness. PepsiCo one of the largest multi food and beverage conglomerate in the world. Since its incorporation PepsiCo has done an outstanding job creating brand awareness and brand loyalty through various subsidiaries and marketing campaigns. Like many companies all it take […]

Categories
Global Marketing

Coca-Cola: Values and Emotions

         The most recognized beverage company in the world has not risen to such heights solely based on their product. Coca-Cola has set the global standard for food and beverage companies, not only in terms of financial success, but also in uplifting communities all around the world. With over 500 individual products, spread across over […]

Categories
Global Marketing

Subway: Fresh Never Fails

         If you were born any time before the 2010s, it is most likely that the slogan “Eat Fresh” or the beloved “Five Dollar Footlong” jingle, are etched in your memory. Subway has constantly reinvented itself and has not faced much competition until the 21st century, where deemed “higher-quality” sandwich shops have taken bites (pun […]

Categories
Global Marketing

Dominoes Dominates

         Domino’s Pizza emerged long ago as the largest pizza chain by sales volume in the United States. Not only has the company stayed atop, but they have also widened the gap over the likes of Pizza Hut, Papa John’s, and Little Caesar’s. Before we talk about their international dominance, let’s set the stage with […]

Categories
Global Marketing

RedBull: Marketing Genius

Red Bull is a company that specializes in the energy drink sector. The company was founded in 1987 in Austria and and estimated 82 Billion cans have been sold since the drink was first introduced to the market. Red Bull is the most recognizable energy drink in terms of brand awareness and market share, with […]

Categories
Global Marketing

BurgerKing Babies

In our class we discussed the various advertising mishaps many companies have when trying to advertise new products or in new markets. Wether it be slogan misinterpretations or stereotypical marketing ads many companies fail to gain new customers and even hurt their brand image in the pursuit of innovation. In this particular article its discuses […]

Categories
Global Marketing

McDonalds Global Success

When lookin at companies that have been successful in global expansion McDonalds stands out as a leader. Recognized as one of the largest fast food brands globally McDonalds has been able to find that sweet spot of standardization and adaptation to become one of the top Global restaurant brands in the world. Much of McDonalds […]

Categories
Global Marketing

Netflix: Global Streaming Leader

A guideline to success when expanding a company globally is setting the global budget. Netflix is an example of a company that has committed a high level of capital to international marketing efforts.  Netflix was founded in 1997 as a VHS streaming service and has adapted to change the way TV is consumed. Netflix is […]