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Global Marketing

RedBull: Marketing Genius

Red Bull is a company that specializes in the energy drink sector. The company was founded in 1987 in Austria and and estimated 82 Billion cans have been sold since the drink was first introduced to the market. Red Bull is the most recognizable energy drink in terms of brand awareness and market share, with […]

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Global Marketing

BurgerKing Babies

In our class we discussed the various advertising mishaps many companies have when trying to advertise new products or in new markets. Wether it be slogan misinterpretations or stereotypical marketing ads many companies fail to gain new customers and even hurt their brand image in the pursuit of innovation. In this particular article its discuses […]

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Global Marketing

McDonalds Global Success

When lookin at companies that have been successful in global expansion McDonalds stands out as a leader. Recognized as one of the largest fast food brands globally McDonalds has been able to find that sweet spot of standardization and adaptation to become one of the top Global restaurant brands in the world. Much of McDonalds […]

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Global Marketing

Netflix: Global Streaming Leader

A guideline to success when expanding a company globally is setting the global budget. Netflix is an example of a company that has committed a high level of capital to international marketing efforts.  Netflix was founded in 1997 as a VHS streaming service and has adapted to change the way TV is consumed. Netflix is […]

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Global Marketing

Dunkin’ International

The third point in Professor Myhr’s strategy for successful international expansion is a creative strategy in your approach. Dunkin Donuts has taken a creative approach while entering foreign markets throughout the world. The corporation currently has  11,300 locations across 26 countries. With such ambitious international expansions, Dunkin knows that they cannot standardize their expansion into […]

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Global Marketing

Walmart International. Would you recognize the brand?

Our Blog Pair 12, Mac Jones, has been tasked with writing about companies that have displayed good International Market Communications. Professor Myhur Slides have laid out five categories that companies need to work on for successful international marketing. The categories are Global Advertising and Culture, Setting the Global Advertising Budget, Creative Strategy, Global Media Decisions […]