Author: Mac Jones

The third point in Professor Myhr’s strategy for successful international expansion is a creative strategy in your approach. Dunkin Donuts has taken a creative approach while entering foreign markets throughout the world. The corporation currently has  11,300 locations across 26 countries. With such ambitious international expansions, Dunkin knows that they cannot standardize their expansion into […]

Our Blog Pair 12, Mac Jones, has been tasked with writing about companies that have displayed good International Market Communications. Professor Myhur Slides have laid out five categories that companies need to work on for successful international marketing. The categories are Global Advertising and Culture, Setting the Global Advertising Budget, Creative Strategy, Global Media Decisions […]