TikTok is one of the world’s largest social media platforms and continues to grow daily. The platform has an average of 650,000 new users every day which is equivalent to 8 new users every second. TikTok is also a global company but is also banned in some countries like India and most recently has banned […]
Stolichnaya vodka has announced their major rebrand in direct response to the Russian invasion of Ukraine. Solichnaya was originally marketed as Russian, however, the invasions have made retailers worldwide pull Russian products from their shelves to support the Ukrainian people. For example, Total Wine stores removed all the Russia-made products from their shelves and included […]
Some objectives of marketing strategies are increased brand awareness, brand consideration, and sales. However, poor marketing strategies can do the opposite and decrease consumers’ perception of the brand. It is especially important to take time to learn about a foreign country before doing global marketing. This blog post will explore some global marketing strategy failures […]
Starbucks is one of the most globally recognized coffee brands in the world. Due to its consistent brand and marketing, Starbucks has continued to grow its success in brand recognition and customer loyalty. Starbucks was founded in 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegl, and Gordon Bowker (starbucks.com). By 2006, Starbucks had grown […]
Airbnb hosts in Ukraine are being overwhelmed with bookings from people worldwide who do not plan to visit any time soon. The plan picked up momentum around March 2nd and 3rd when people had booked more than 61,000 nights in Ukraine. The campaign’s goal was to funnel money to Ukrainians who needed financial assistance during […]