Google first changed its name to Alphabet in 2015, and Facebook followed six years later, changing its name to Meta to reflect its focus on the virtual reality space, the Metaverse. There are two main reasons that big-name companies change their name. One reason is that the current name doesn’t fit the company’s direction anymore, […]
Author: Elliana and Michelle
Disney Backlash
In mid-March, Disney was faced to take a stance on the “Don’t Say Gay” bill as it sparked tremendous debate on which side they should support. Disney was working behind the scenes since they thought it would be more effective to engage directly with lawmakers on both sides as their stance spilled publicly causing chaos […]
Netflix doubles down on Asia
Netflix gained 9.3 million subscribers in the Asia Pacific in 2020, 65% more than in 2019. Revenue increased 62% compared to 40% in other regions like Europe, the Middle East, and Africa. Netflix planned to double its budget for original content in the area, hoping to gain more new customers in India, South Korea, and […]
TikTok’s Neutral Stance
TikTok is one of the world’s largest social media platforms and continues to grow daily. The platform has an average of 650,000 new users every day which is equivalent to 8 new users every second. TikTok is also a global company but is also banned in some countries like India and most recently has banned […]
Stoli Vodka Rebrand
Stolichnaya vodka has announced their major rebrand in direct response to the Russian invasion of Ukraine. Solichnaya was originally marketed as Russian, however, the invasions have made retailers worldwide pull Russian products from their shelves to support the Ukrainian people. For example, Total Wine stores removed all the Russia-made products from their shelves and included […]
Airbnb hosts in Ukraine are being overwhelmed with bookings from people worldwide who do not plan to visit any time soon. The plan picked up momentum around March 2nd and 3rd when people had booked more than 61,000 nights in Ukraine. The campaign’s goal was to funnel money to Ukrainians who needed financial assistance during […]
McDonald’s and KFC help Ukraine
The invasion of Ukraine started a week ago, and countries and corporations have been trying their best to help the country. McDonald’s and KFC are helping by feeding soldiers and civilians in Ukraine during the attack. Mcdonald’s has 108 locations in Ukraine, and KFC has 48. Both corporations had shut their doors when the invasion […]
Russia Banned From the Olympics
This past Monday, the International Olympic Committee (IOC) banned athletes from Russia and Belarus from competing due to the ongoing invasion in Ukraine. This recommendation was also endorsed by backers of Utah’s bid for the next Winter Olympic Games. The president and CEO of the Salt Lake City Utah Committee for the Games, Fraser Bullock, […]