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Global Marketing

Adida’s suspends partnership with Russian Football Union

Recently, Russia began to invade Ukraine, which has left the world in outrage. Many companies have been stopping business in Russia or are worried about how they will continue to run after the invasion. Back in 2008, Adidas signed a long-term partnership with the Russian Football Union, but the company has decided to suspend its […]

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Global Marketing

Dubbing, More Important Than Ever

In recent years, interest in Korean and other foreign language dramas has been on the rise ever since ‘Parasite’ won the Academy Awards Best Picture in 2020. Netflix is one of the few more prominent streaming services that provide viewers with Korean dramas with subtitles and dubbed versions in other languages. The company has realized […]

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Global Marketing

Airbnb Provides Free Shelter to Refugees

As Ukrainians flee their home country, Airbnb’s co-founder and CEO, Brian Chesky, called for people to open their homes in Poland, Germany, Hungary, and Romania. Chesky wanted Airbnb to utilize its network of renters and homes to offer short-term stays to refugees seeking shelter as they flee. These efforts were funded through a special refugee […]

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Global Marketing

Coinbase’s $14 Million QR Code

Instead of watching the Super Bowl for the football game, some people watch the Super Bowl for the funny, unpredictable, and randomly witty commercials that companies spend millions of dollars on. However, during the 2021 Super Bowl people deemed the Coinbase commercial the most confusing Super Bowl commercial of all time. There was no context […]

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Global Marketing

How Peloton Boomed

As recent news circulates about Peloton reducing its employees since demand has significantly decreased, we became curious of the overall brand and if they expanded internationally or if it was just a US trend. The Hollywood Reporter produced, and article called “The Netflix of Wellness: Inside the Hollywoodization of Peloton”. It mentioned that this bike […]