Global Marketing

Post-Covid Transfer Pricing Issues and How to Manage the Risks

By: Bianca and Mimi             Since the start of the Covid 19 pandemic, it appears that many businesses have been impacted, causing global supply chain issues. Several changes have led to redefining business models, supply chain footprints, and intercompany transactions. It has now become more important than ever to assess entire value chains to determine how […]


Pricing In International Markets

Pricing Principles All organizations and companies set prices for the goods and services they offer. The price of goods and services in marketing is the amount of money or cost the buyer is willing to pay in exchange for receiving them. This price may be in the form of various concepts such as tuition, subscriptions, […]