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Global Marketing

Dynamic Pricing

What is Dynamic Pricing? Well, it’s a pricing strategy used for setting the cost for a product or service that is highly flexible, like that of airline tickets. This type of pricing allows the price to change in real-time in response to market demand. Most of these price changes are controlled by pricing bots that […]

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Global Marketing

Russia publishes list of “parallel imports” goods

By: Bianca and Mimi After Russia’s invasion of Ukraine, many global companies halted sales to them in response. However, the government in Moscow recently announced that they would allow parallel imports. This system allows Russian companies to purchase goods from any country outside of theirs, that earlier purchased their goods legally. Parallel goods serve as […]

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Global Marketing

International Pricing Issues

As the world moves even more towards the digital side of things, selling products internationally has never been more attractive. Even more so now that people have gotten comfortable with online shopping since COVID-19. Although quite a few issues arise when pricing products for international purchase. This article highlights a few of those obstacles. Export […]

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Global Marketing

Wheat Surges Amid Fears of Shortages as India Restricts Exports

By: Bianca and Mimi Wheat has recently jumped to a record high in terms of exchange rates, after India made the move to restrict exports due to a scorching heat wave. Managing price escalations can be difficult in international markets, especially when it comes to exports. While there was no significant drop in wheat output […]

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Global Marketing

Beyond Meat shares tumble after jerky launch leads to wider- than- expected loss

By: Bianca and Mimi Beyond Meat, a US based producer of meat substitutes has nationally found great success, reporting its full year revenue forecast of $560 million to $620 million. However, the company came recently ran into trouble outside of its home market after trying to sell a new product launch at a discounted price […]

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Global Marketing

Worldwide Pricing Vs. Dual Pricing

In the world of international pricing, companies can use either worldwide pricing or dual pricing. When picking between the two, a company should be asking which one would benefit their product more. As explained in the article by Jared Lewis, there are significant differences between the two even though they have the same goals. Dual […]

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Global Marketing

Zara’s Pricing Strategy

When I first read about international pricing, I thought the pricing of products would not differ much between countries. I had assumed that the price difference would be the result of just shipping costs or import/export costs and the like. So, when I stumbled across this article about Zara’s international pricing strategy, I was quite […]

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Global Marketing

Post-Covid Transfer Pricing Issues and How to Manage the Risks

By: Bianca and Mimi             Since the start of the Covid 19 pandemic, it appears that many businesses have been impacted, causing global supply chain issues. Several changes have led to redefining business models, supply chain footprints, and intercompany transactions. It has now become more important than ever to assess entire value chains to determine how […]