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Global Marketing

Price Harmonizing on Luxury Products

In the world of luxury products, brands have usually priced their items using the value-based pricing strategy. The price of their products was in line with the demand for the products. As an example, luxury brands have typically priced their products at 25% to 40% higher in Asia than they would in Europe. But with […]

Categories
Global Marketing

Cost, Competition, or Value?

By: Bianca and Mimi While it can be tricky for some businesses to determine what kind of pricing strategy will work best for them, there are plenty of options to choose from. Pricing strategies normally fall into three groups, which are based on cost, competition, and value. It is important for a firm to evaluate […]