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Global Marketing

Russia publishes list of “parallel imports” goods

By: Bianca and Mimi After Russia’s invasion of Ukraine, many global companies halted sales to them in response. However, the government in Moscow recently announced that they would allow parallel imports. This system allows Russian companies to purchase goods from any country outside of theirs, that earlier purchased their goods legally. Parallel goods serve as […]

Categories
Global Marketing

Beyond Meat shares tumble after jerky launch leads to wider- than- expected loss

By: Bianca and Mimi Beyond Meat, a US based producer of meat substitutes has nationally found great success, reporting its full year revenue forecast of $560 million to $620 million. However, the company came recently ran into trouble outside of its home market after trying to sell a new product launch at a discounted price […]

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Team09

How to Price Technology?

Companies that have succeeded in marketing believe that the final stage of the transformation in the marketing mix, which can change the conditions for you, is product pricing. The reason for this is very clear. The supply price is equivalent to all costs, including production and product development, management, distribution, and advertising. Of course, the […]

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Team09

Pricing In International Markets

Pricing Principles All organizations and companies set prices for the goods and services they offer. The price of goods and services in marketing is the amount of money or cost the buyer is willing to pay in exchange for receiving them. This price may be in the form of various concepts such as tuition, subscriptions, […]