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Global Marketing

The Good, The Bad, And The Ugly of AI

What’s (AI) Every invention ever made has a dark side, and we can’t deny that in today’s world the penetration of Artificial Intelligence (AI) has been moderate, but its impact has been significant. and it’s known to have a good, bad, and ugly side in a progress of a society. So what’s AI? … It’s […]

Categories
Global Marketing

An Introduction to International Market Communications

The fundamental key to approaching international marketing is understanding that the strategies employed in domestic marketing operations are also applied in foreign marketing operations.  This concept itself may appear simple, yet its execution proves to be complex, particularly when examined through the lens of international market communications. At its core, market communication encompasses the tools […]