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Global Marketing

League of Legends: What makes the game legendary

League of Legends is a very popular game developed by Riot Games. The game launched on October 27, 2009. It has been almost 12 years since the game launched (Washington Post). The game has been adding to Riot Games’ profits. League of Legends is a similar game to capture the flag but with very amazing-looking […]

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Global Marketing

Behind The Curve: MLB’s Marketing Dilemma

In recent years, MLB has struggled to market its game, and more importantly its star players. In a previous blog, we analyzed how blackout rules have negatively impacted the accessibility to streaming games domestically and internationally. In addition to blackout rules, several key issues have plagued MLB’s marketing, and most are self-inflicted. A few topics […]

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Global Marketing

Strike 3: How MLB Blackout Rules Are Hurting Fans

Now more than ever, MLB must strongly consider retooling their broadcasting blackout agreements. These blackouts whether they are regional (based on national TV agreements) or local (related to Regional Sports Networks) prevent fans from viewing select teams. These blackout “maps” are primarily based on an individual’s viewing zip code and proximity to “local” teams. One […]

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Global Marketing

Video Gaming Streaming During the Pandemic: Twitch

In one of our previous posts, about the video gaming industry, we talked about how the pandemic had a positive impact on the industry. We will be continuing that topic on this post! It is not just the games themselves but gaming-related apps and platforms have increased growth as well. Amazon-owned game streaming platform Twitch […]

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Global Marketing

How Sports Teams are Preparing to Welcome Back Fans

As discussed in our previous blog, Sports teams across the globe are heavily reliant on fan attendance and its related revenue. As local, national, and global restrictions begin to loosen combined with increased distribution of vaccines, we will gradually see fans return to stadiums in a partial capacity. While teams will welcome their fans back […]

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Global Marketing

Video Game Industry: Effects of COVID-19

Video games have been a great escape from reality, especially during these hard times due to the pandemic. Many have been using their free time to play video games. There are many industries experiencing a decline in their growth. Is this the case for the video game industry? We will be taking a look at […]

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Global Marketing

Sports Marketing: A Transformation during COVID-19

The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]