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Global Marketing

Nintendo Switch: The switch to a portable gaming console

Nintendo is a multinational company that manufactures, develops home entertainment products such as Nintendo Switch. Fusajiro Yamauchi founded Nintendo in 1889 in Japan. Ever since its launch, the brand has released many products over the years, such as Game Boy, Nintendo DS, Wii, and Nintendo Switch. Nintendo is ranked the third biggest video game company. […]

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Global Marketing

How the NBA has Built its Global Brand

While its roots originate stateside, the NBA has expanded the sport and its brand across the world. Unlike its “big 4” counterparts of the NHL, NFL, and MLB, the NBA has prioritized international growth especially within the last handful of years. The three central pillars that have led to NBA’s international growth include; a retooled […]

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Global Marketing

Spotify Spotlight: Why people are obsessed

Spotify is a platform that offers digital music, podcast, and video service. You can access content created by a variety of creators and listen to the millions of songs available.  Their valuation has reached an all-time high and it is valued at $67 billion (Music Business Worldwide). They were valued at $29.5 billion in 2019. […]

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Global Marketing

League of Legends: What makes the game legendary

League of Legends is a very popular game developed by Riot Games. The game launched on October 27, 2009. It has been almost 12 years since the game launched (Washington Post). The game has been adding to Riot Games’ profits. League of Legends is a similar game to capture the flag but with very amazing-looking […]

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Global Marketing

Behind The Curve: MLB’s Marketing Dilemma

In recent years, MLB has struggled to market its game, and more importantly its star players. In a previous blog, we analyzed how blackout rules have negatively impacted the accessibility to streaming games domestically and internationally. In addition to blackout rules, several key issues have plagued MLB’s marketing, and most are self-inflicted. A few topics […]

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Global Marketing

Strike 3: How MLB Blackout Rules Are Hurting Fans

Now more than ever, MLB must strongly consider retooling their broadcasting blackout agreements. These blackouts whether they are regional (based on national TV agreements) or local (related to Regional Sports Networks) prevent fans from viewing select teams. These blackout “maps” are primarily based on an individual’s viewing zip code and proximity to “local” teams. One […]

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Global Marketing

Video Gaming Streaming During the Pandemic: Twitch

In one of our previous posts, about the video gaming industry, we talked about how the pandemic had a positive impact on the industry. We will be continuing that topic on this post! It is not just the games themselves but gaming-related apps and platforms have increased growth as well. Amazon-owned game streaming platform Twitch […]

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Global Marketing

How Sports Teams are Preparing to Welcome Back Fans

As discussed in our previous blog, Sports teams across the globe are heavily reliant on fan attendance and its related revenue. As local, national, and global restrictions begin to loosen combined with increased distribution of vaccines, we will gradually see fans return to stadiums in a partial capacity. While teams will welcome their fans back […]