Nintendo is a multinational company that manufactures, develops home entertainment products such as Nintendo Switch. Fusajiro Yamauchi founded Nintendo in 1889 in Japan. Ever since its launch, the brand has released many products over the years, such as Game Boy, Nintendo DS, Wii, and Nintendo Switch. Nintendo is ranked the third biggest video game company. […]
Author: Ziba and Austin
While its roots originate stateside, the NBA has expanded the sport and its brand across the world. Unlike its “big 4” counterparts of the NHL, NFL, and MLB, the NBA has prioritized international growth especially within the last handful of years. The three central pillars that have led to NBA’s international growth include; a retooled […]
Spotify is a platform that offers digital music, podcast, and video service. You can access content created by a variety of creators and listen to the millions of songs available. Their valuation has reached an all-time high and it is valued at $67 billion (Music Business Worldwide). They were valued at $29.5 billion in 2019. […]
League of Legends is a very popular game developed by Riot Games. The game launched on October 27, 2009. It has been almost 12 years since the game launched (Washington Post). The game has been adding to Riot Games’ profits. League of Legends is a similar game to capture the flag but with very amazing-looking […]
In recent years, MLB has struggled to market its game, and more importantly its star players. In a previous blog, we analyzed how blackout rules have negatively impacted the accessibility to streaming games domestically and internationally. In addition to blackout rules, several key issues have plagued MLB’s marketing, and most are self-inflicted. A few topics […]