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Global Marketing

Video Game Industry: Effects of COVID-19

Video games have been a great escape from reality, especially during these hard times due to the pandemic. Many have been using their free time to play video games. There are many industries experiencing a decline in their growth. Is this the case for the video game industry? We will be taking a look at […]

Categories
Global Marketing

Sports Marketing: A Transformation during COVID-19

The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]