Now more than ever, MLB must strongly consider retooling their broadcasting blackout agreements. These blackouts whether they are regional (based on national TV agreements) or local (related to Regional Sports Networks) prevent fans from viewing select teams. These blackout “maps” are primarily based on an individual’s viewing zip code and proximity to “local” teams. One […]
Author: Ziba and Austin
In one of our previous posts, about the video gaming industry, we talked about how the pandemic had a positive impact on the industry. We will be continuing that topic on this post! It is not just the games themselves but gaming-related apps and platforms have increased growth as well. Amazon-owned game streaming platform Twitch […]
As discussed in our previous blog, Sports teams across the globe are heavily reliant on fan attendance and its related revenue. As local, national, and global restrictions begin to loosen combined with increased distribution of vaccines, we will gradually see fans return to stadiums in a partial capacity. While teams will welcome their fans back […]
Video games have been a great escape from reality, especially during these hard times due to the pandemic. Many have been using their free time to play video games. There are many industries experiencing a decline in their growth. Is this the case for the video game industry? We will be taking a look at […]
The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]